How can your actions transform the world?

Upon reflection of the United Nations Day 2018, I wanted to share with you some of the great United Nations organisations I’ve been fortunate to work with so far and a little more about the sustainable development goals – that every individual or organisation can and should get involved in now!

Wouldn’t you or your organisation want to help transform the world?

You may think one individual or organisation action won’t make a difference, but through my own personal volunteering and involvement with charities, as well as assisting two United Nations agencies with their own transformations, I know one individual action makes and contributes, to many others, making a whole LOT of action.

UN Volunteers

Agency: RT Brand Communications

UN Volunteers are an international not-for-profit organisation who deploy almost 7,000 volunteers across the globe, to advance peace and development in developing, war torn and disaster struck regions.

In 2015, we began working with UN Volunteers, undertaking a complete brand review before clarifying and refining their branding which had become diluted, under-utilised and contained mixed messages.

Since the completion of the work, the new brand and messaging has been launched globally and toolkits deployed, in line with the United Nations’ Strategic Goals. The organisation has also secured several new corporate partners and sponsors.

My role in the process was pulling together the proposal and submitting our tendor to the UN Volunteers to demonstrate why working with us would assist their transformation. I then continued to be involved by overseeing the project health during the contract.


United Nations Industrial Development Organization is the specialized agency of the United Nations that promotes industrial development. There are 168 global member states all working towards promoting and accelerating this.

In 2017 we consulted and led an accelerated digital transformation project for this United Nations agency UNIDO. Worked with their chief of Communications and wider team, to identify and transform their digital skills and processes.

My role in this project was Digital Transformation Project Lead. Working remotely with the team from UNIDO’s HQ in Austria, we conducted interviews by videoconferencing, sharing documentation virtually.

A key part of how UNIDO operate is forming and fostering partnerships, your business may have a sustainable commitment to make and this is how you can get involved.

Partner: Leaps Innovation

UN goes digital

A digital tool for your pocket, is the Sustainable Development Goals in Action App, get it here. It has detailed information about each of the 17 goals, including targets, explanatory videos, key facts and figures, and suggestions on how you can help achieve them take action. What action will you take?

Form a partnership with the UN

Another way to take action is to partner with the many United Nations agencies and help them work towards 2030 and the sustainable development goals. There’s lots of examples already and your idea or action through a partnership could make a difference, just like our examples above did! The United Nations collaborate with creative agencies, the entertainment industry, media organizations and businesses who are committed to achieving the sustainable development goals. Here are few of their successful partnerships.

If you would like to collaborate with Technical Pursuit in helping your digital transformation, please do get in touch and I’d love to hear about your call to action in the comments to this article.

What do you get when you mix Project Management and F1?

A showcase of technology and innovation at Goodwood’s Festival of Speed! I project managed this event with the Siemens UK Communications team for around 6 weeks, with some of them working on it for several months to make it the success that it was.

Since the event I have seen some fantastic posts from employees who won tickets, crew who worked hard to speak to the public and what shines through is the pride to be Siemens and that what the team pulled off on the Autonomous Mustang was a sight on the hill they won’t forget! Well that’s exactly the result the project team was looking for and so much more.

I don’t know where to start to talk about what a unique, complex and logistically challenging outdoor event for Siemens partnership with Goodwood, was to project manage. We created 3 different touch points at the event to communicate what Siemens does and how it does it in the event’s Future Lab, in the F1 Paddock and at the First Glance Paddock. The core project team worked in separate workstreams, some remotely and self-collaborating throughout the project, working agile and towards common goals. It was teamwork that made it happen and a lot of hours working endlessly behind the scenes.

What was the hardest part to pull off? Well the unknown which was our autonomous Mustang, from concept to execution was only 6 weeks and this meant a lot of challenges along the way to get a 53 year old legend of a car onto the Goodwood FoS track, Lee Dryden, Head of Planning &Strategy for Siemens UK Communications led this and the overall strategy at the event, and the results are a great showcase for a media moment as well as getting people talking about the future of autonomy. You can see how and why we did this here.


We had over 50 staff working the event, a core project team of 15, many customers, Siemens hosts and 2 thought leadership round tables, 7 demonstration vehicle entries in the infamous hill climb making a historic first at the event with a classic Mustang v8 289 performance engine fitted with robotics, and controlled by GPS, software algorithms, over 85 press & TV pieces featuring the event (probably more to come).

Some fantastic partners from across Siemens divisions for the lead up to the event and spokespersons during the event. With external partners for content, communications, video, public relations, social, web, virtual reality experience and more. We also had the pleasure to host Siemens executives, board members and business divisions leads and they came to visit our staff on stand and around the event experiences.

I was asked what could we do next time to top this event? And you know what there are many ideas because Siemens has great innovations to showcase in the future…

Its great isn’t it when you are working and you are having so much fun, it does not feel like work, now that’s the next project I’m looking for!


Selfies at Goodwood FoS
Who’s ready for day 3 at the Future Lab @fosgoodwood?

After lots of selfies, walking at least 40 miles in 4 days and over 200,000 visitors to our showcases, I cannot finish this post without mentioning my favourite cars?! … well of course our own Mustang but these two stood out. The Lamborghini Aventador supercar and of course the Landy lover in me, the 70th edition V8 Defender that roared up the hill.