Chief Marketing Officer Role in Digital Transformation

Easing your company into digital transformation shouldn’t be met with trepidation, but laying the groundwork can make it a lot easier. Your team will be more ready to embrace change if change is an expectation. Continue reading “Chief Marketing Officer Role in Digital Transformation”

How can your actions transform the world?

Upon reflection of the United Nations Day 2018, I wanted to share with you some of the great United Nations organisations I’ve been fortunate to work with so far and a little more about the sustainable development goals – that every individual or organisation can and should get involved in now!

Wouldn’t you or your organisation want to help transform the world?

You may think one individual or organisation action won’t make a difference, but through my own personal volunteering and involvement with charities, as well as assisting two United Nations agencies with their own transformations, I know one individual action makes and contributes, to many others, making a whole LOT of action.

UN Volunteers

Agency: RT Brand Communications

UN Volunteers are an international not-for-profit organisation who deploy almost 7,000 volunteers across the globe, to advance peace and development in developing, war torn and disaster struck regions.

In 2015, we began working with UN Volunteers, undertaking a complete brand review before clarifying and refining their branding which had become diluted, under-utilised and contained mixed messages.

Since the completion of the work, the new brand and messaging has been launched globally and toolkits deployed, in line with the United Nations’ Strategic Goals. The organisation has also secured several new corporate partners and sponsors.

My role in the process was pulling together the proposal and submitting our tendor to the UN Volunteers to demonstrate why working with us would assist their transformation. I then continued to be involved by overseeing the project health during the contract.

UNIDO

United Nations Industrial Development Organization is the specialized agency of the United Nations that promotes industrial development. There are 168 global member states all working towards promoting and accelerating this.

In 2017 we consulted and led an accelerated digital transformation project for this United Nations agency UNIDO. Worked with their chief of Communications and wider team, to identify and transform their digital skills and processes.

My role in this project was Digital Transformation Project Lead. Working remotely with the team from UNIDO’s HQ in Austria, we conducted interviews by videoconferencing, sharing documentation virtually.

A key part of how UNIDO operate is forming and fostering partnerships, your business may have a sustainable commitment to make and this is how you can get involved.

Partner: Leaps Innovation

UN goes digital

A digital tool for your pocket, is the Sustainable Development Goals in Action App, get it here. It has detailed information about each of the 17 goals, including targets, explanatory videos, key facts and figures, and suggestions on how you can help achieve them take action. What action will you take?

Form a partnership with the UN

Another way to take action is to partner with the many United Nations agencies and help them work towards 2030 and the sustainable development goals. There’s lots of examples already and your idea or action through a partnership could make a difference, just like our examples above did! The United Nations collaborate with creative agencies, the entertainment industry, media organizations and businesses who are committed to achieving the sustainable development goals. Here are few of their successful partnerships.

If you would like to collaborate with Technical Pursuit in helping your digital transformation, please do get in touch and I’d love to hear about your call to action in the comments to this article.

Not too late to plan 2014 – Top 5 Tech Tips for your business

It’s not too late, even if it is already the last day of the month. You can make today your first day to focus on your goals for 2014.

Have you set your goals for 2014? Have you thought about how technology is going to help you achieve them? No then don’t worry, I’ve thought about it for you. Here’s my top 5 goals…

Continue reading “Not too late to plan 2014 – Top 5 Tech Tips for your business”

Want to grow your business? Why you want to leave Facebook…

facebook4732-270x167I speak to many people about how it can be difficult to setup a small business or shared interest group on Facebook. I quickly reply, “That’s because they want you to pay. It won’t be free forever” I get baffled looks and people ask for more about this ‘not free Facebook’ I talk of. I generally give an example.

“Did you know when you post an update from a group or page not all of your followers see it?” I get inquisitive looks back. I continue…

Continue reading “Want to grow your business? Why you want to leave Facebook…”

Demystifying Digital Stategy

main_digital-strategy

Many people ask me how do you define your Digital Strategy?  Well cliche I know, but it depends…

Who is the ‘your’? Are you a large corporation governed by standards and regulations? Are you a small charity and you don’t think you need any digital strategy? Are you a business owner and don’t have the time or think it’s important?  Well here’s some thoughts on  this area. One digital strategy does not fill all types of business, sizes or organisations or industry areas. Customising and applying a best approach is what’s required.

Continue reading “Demystifying Digital Stategy”